Learn how optimising outreach campaigns can deliver you outstanding results
Measure, analyse, and optimise your B2B outreach campaigns using the 4-step campaign optimisation framework. By Dancho Dimkov.
By Dancho Dimkov · Price: €249
Why is this essential?
Without a good campaign report, optimisation is impossible. You simply can't improve the outreach campaign if you don't know how it is performing. Another important thing here is testing and understanding what works and not, when you offer specific services to particular targets. To do this, you need to measure, and optimise your outreach campaigns to deliver outstanding results.
The 4-step campaign optimisation framework
- LinkedIn outreach metrics
- Email outreach metrics
- Measuring response rates
- Measuring meeting quantity and quality
What you'll learn
- Understand what to measure
- Interpret campaign metrics
- Learn what to improve
What's included
5 framework and 2 how-to videos, a certificate of completion, a digital copy of the campaign optimisation chapter of "Sweet Leads", workbook, campaign optimisation resources, template, 2+ original and 5+ external articles, framework illustration, a quiz, available in video, audio-only and text formats.
About the instructor
Dancho Dimkov, MSc Executive MBA CMgr CMC — B2B outreach consultant, serial entrepreneur, and author of the Amazon Bestseller "Sweet Leads". He has helped 600+ worldwide clients master B2B outreach and was recognised with the '40 under 40 award'.
Frequently asked questions
- Who is the B2B Outreach Campaign Optimisation course for?
- This course is for sales reps, founders, CEOs, freelancers, and agencies who want to master b2b outreach campaign optimisation as part of their B2B outreach process. Whether you're a beginner or experienced, the course covers everything from fundamentals to advanced strategies.
- How long does the B2B Outreach Campaign Optimisation course take?
- The course includes ~30min framework + 2h how-to videos. You can complete it at your own pace — all content is available on-demand in video, audio-only, and text (transcribed) formats.
- What will I be able to do after completing this course?
- Understand what to measure. Interpret campaign metrics. Learn what to improve.
- What's included in the B2B Outreach Campaign Optimisation course?
- 5 framework and 2 how-to videos, a certificate of completion, a digital copy of the campaign optimisation chapter of "Sweet Leads", workbook, campaign optimisation resources, template, 2+ original and 5+ external articles, framework illustration, a quiz, available in video, audio-only and text formats.