Discover and understand your ideal B2B client

Learn to accurately define your ideal B2B client profile using the 4-step ICP framework. Stop wasting budget on irrelevant prospects. By Dancho Dimkov.

By Dancho Dimkov · Price: €249

Why is this essential?

We all know who our clients are. Or at least that is something we truly believe. Some of us are spending thousands on marketing and sales, wondering why our tactics don't work. It's time for some honesty! Do we address and reach our ideal clients, or are we shooting in the dark? Even if you know your target, with time they evolve, and so do their needs. Only by defining your ideal clients you can truly understand them and figure out whether your solution can actually help. You'll have a clear picture of the types of companies you'll best serve, their problems and relevant insights on the people who work there.

The 4-step ICP framework

  1. Start reflecting on your business
  2. Stay open to new opportunities
  3. Define your ICP
  4. Perfect your conversation starters

What you'll learn

  • Enrich your solution
  • Laser focus your marketing
  • Tailor your sales process

What's included

6 framework and 4 how-to videos, a certificate of completion, a digital copy of the ICP chapter of the Amazon Bestseller book "Sweet Leads", workbook, ICP-related resources, case studies, 20+ original and 20+ external articles, a quiz, available in video, audio-only and text formats.

About the instructor

Dancho Dimkov, MSc Executive MBA CMgr CMC — B2B outreach consultant, serial entrepreneur, and author of the Amazon Bestseller "Sweet Leads". He has helped 600+ worldwide clients master B2B outreach and was recognised with the '40 under 40 award'.

Frequently asked questions

Who is the B2B Ideal Client Profiling course for?
This course is for sales reps, founders, CEOs, freelancers, and agencies who want to master b2b ideal client profiling as part of their B2B outreach process. Whether you're a beginner or experienced, the course covers everything from fundamentals to advanced strategies.
How long does the B2B Ideal Client Profiling course take?
The course includes ~1h framework + 1h how-to videos. You can complete it at your own pace — all content is available on-demand in video, audio-only, and text (transcribed) formats.
What will I be able to do after completing this course?
Enrich your solution. Laser focus your marketing. Tailor your sales process.
What's included in the B2B Ideal Client Profiling course?
6 framework and 4 how-to videos, a certificate of completion, a digital copy of the ICP chapter of the Amazon Bestseller book "Sweet Leads", workbook, ICP-related resources, case studies, 20+ original and 20+ external articles, a quiz, available in video, audio-only and text formats.