Learn how to motivate your cold prospects to engage in a meaningful conversation

Craft outreach messages that spark engagement using the 4-step copy crafting framework. Perfect your LinkedIn and email outreach. By Dancho Dimkov.

By Dancho Dimkov · Price: €249

Why is this essential?

First impressions make the most lasting impressions, and based on that in exchanging messages, prospects will determine whether to start talking business with you or not. To leave the best possible impression, and spark meaningful business engagement, you must know which audience you're targeting and your messaging goals, formulate a message strategy that works, and craft messages in styles matching your outreach or communication channels.

The 4-step copy crafting framework

  1. Research and understand your target audience
  2. Defining your goals
  3. Message strategy
  4. Message crafting

What you'll learn

  • Determine message goals
  • Plan a successful message strategy
  • Select the best outreach channels

What's included

5 framework and 6 how-to videos, a certificate of completion, a digital copy of the message crafting chapter of "Sweet Leads", workbook, message crafting resources, case studies, 4+ original and 20+ external articles, 6 framework illustrations, a quiz, available in video, audio-only and text formats.

About the instructor

Dancho Dimkov, MSc Executive MBA CMgr CMC — B2B outreach consultant, serial entrepreneur, and author of the Amazon Bestseller "Sweet Leads". He has helped 600+ worldwide clients master B2B outreach and was recognised with the '40 under 40 award'.

Frequently asked questions

Who is the B2B Copy Crafting course for?
This course is for sales reps, founders, CEOs, freelancers, and agencies who want to master b2b copy crafting as part of their B2B outreach process. Whether you're a beginner or experienced, the course covers everything from fundamentals to advanced strategies.
How long does the B2B Copy Crafting course take?
The course includes ~40min framework + 2h how-to videos. You can complete it at your own pace — all content is available on-demand in video, audio-only, and text (transcribed) formats.
What will I be able to do after completing this course?
Determine message goals. Plan a successful message strategy. Select the best outreach channels.
What's included in the B2B Copy Crafting course?
5 framework and 6 how-to videos, a certificate of completion, a digital copy of the message crafting chapter of "Sweet Leads", workbook, message crafting resources, case studies, 4+ original and 20+ external articles, 6 framework illustrations, a quiz, available in video, audio-only and text formats.